Mattel Announces MOTU SDCC@Home Exclusives
Mattel’s week of SDCC@Home exclusives continued today with three reveals of new Masters of the Universe products. All three of these will be available from the Mattel Creations site on…
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Mattel Announces Hot Wheels SDCC@Home Exclusives
Mattel continues to reveal their SDCC@Home exclusives today hitting three Hot Wheels releases, all of which will become available on Thursday, July 22nd at 9AM PST (12PM EST). They will…
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Mattel Reveals SDCC@Home Exclusive from Pixar’s Up
Today’s SDCC@Home reveal from Mattel is the Pixar UP: Kevin & Babies Pack. This special collectors’ pack is a real find for Pixar fans & collectors of all ages –…
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Second Mattel Exclusive for SDCC@Home Revealed
Mattel has revealed their second exclusive for SDCC@Home, which will become available for purchase Thursday, July 22nd at 9AM PST (12PM EST) on Mattel Creations. Today’s reveal is a 3…
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Mattel Kicks Off SDCC@Home Exclusive Reveals with WWE Sgt. Slaughter
Mattel is kicking off San Diego Comic-con@Home with the reveals of the exclusive products they’re offering starting July 22nd at 9am PST (12pm EST) on Mattel Creations. Today’s reveal is…
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Diamond Select Toys Gives a Glimpse Into Things To Come This Fall
It’s almost spring, which means… it’s time for a Fall Preview! The new Previews catalog for March hits stores next week, and in it you’ll find ten new items from…
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Entertainment Earth Offers SDCC Exclusive WWE Elite Mr. T Figure
Entertainment Earth today announced their latest SDCC@Home exclusive – a Mattel WWE Elite series Mr. T figure. A wrestling staple in the ’80s (it was the WWF then), Mr. T…
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Mattel Celebrates ‘Star Wars Day’ with New Star Wars Barbies
Last fall, Mattel’s first series of Star Wars inspired Barbie dolls were released. The Star Wars x Barbie series take an iconic Star Wars character and gives them a high-fashion…
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Mattel’s SDCC WWE Reveals and New Ghostbusters and MOTU Crossovers
I’m not much of a wrestler fan, and don’t follow the figures too closely…but Mattel was super accomodating at SDCC and clearly labeled the new WWE figures, so I snapped…
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Mattel’s Marvel Barbies from SDCC
I don’t post a lot of Barbies here on AwesomeToyBlog, but this surprise from the Mattel booth is more than worthy of the crossover. On display they had a collection…
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Mattel Announces Masters of the Universe SDCC Exclusives
He-Man is coming home to Mattel, and the return kicks off at SDCC with a brand new take on the classic character. As revealed today by Nerdist, Mattel will offer an…
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Mattel Shares SDCC Exclusive Batman Figure Set and Hot Wheels Batmobile
io9 today shared news of Mattel’s first Batman themed SDCC exclusives. The ‘Batman’ movie turns 30 this year and Mattel is celebrating with a special Hot Wheels version of that…
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Toy Fair 2019 – Mattel
This morning Mattel hosted a press preview in their massive Toy Fair showroom. While there was a ton of product on display, a few things were standouts for readers of…
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SDCC 2018 – Mattel DC Multiverse Reveals
Following their Pixel Dan moderated SDCC panel, the Mattel team filled their DC Multiverse display full of a ton of new figures. From Batman Beyond and Lobo to an impressive…
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SDCC 2018 – Mattel Aquaman & DC Multiverse
Most of the new figures and toys on display by Mattel were from the Aquaman movie, but what a display it was! If the toy line is any indication, the…
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