SDCC2025 – Mattel’s Masters of the Universe Booth Photos

Mattel used SDCC 2025 as an opportunity to share new waves of MotU origins (200X based), a new deco of Castle Grayskull (available now on Amazon), the new Transformers figure…

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Mattel’s SDCC Exclusive John Cena, Deadpool Little People Set, Turles of Grayskull Skele-Shredder & Jurassic Park Set & Exclusives Portal Open

While announced some time ago, I missed posting the third set of SDCC exclusives from Mattel. This batch includes WWE Ultimate Edition John Cena, a Little People Collectors Set featuring…

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Celebrate Iconic Film Anniversaries with Mattel and Hot Wheels at SDCC 2025 With Two Exclusives

Mattel is continuing to reveal their SDCC exclusives with two new items shared today. Both are Hot Wheels sets celebrating anniversaries of iconic films – a Back to the Future…

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Celebrate Mattel’s 80th Anniversary with Monogram’s 8th SDCC Exclusive

This latest Monogram SDCC exclusive pays tribute to Mattel, an icon in the toy industry who is celebrating their 80th anniversary. Check out this celebratory exclusive below and pick it…

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Mattel Reveals First Wave of SDCC Exclusives – Monster High Skullector Elvira and Sweet Screams Twyla and Hot Wheels Mario Kart Pauline

With San Diego Comic-Con just a few weeks away, Mattel has started revealing their SDCC exclusives showing the first of 3 waves of products. This first wave’s theme is ‘Girl…

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The PLAY-DOH Barbie Collab Has Launched

This year’s most stylish, imaginative DOH-ified, licensed collaboration is officially here! Now available, the PLAY-DOH Barbie suite of products features Barbie dolls, PLAY-DOH compound, special pattern molds, DOH sheets, accessories packs and…

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Mattel Announces Club Grayskull

Available now on Mattel Creations, Club Grayskull is a digital membership that promises member-only items, first access to public sales, behind the scenes news and information and the ability to…

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Mattel Regains DC Toy License in 2026

News hit today, via the LA Times, that Mattel has regained the DC Toy license starting in 2026. While there’s been no official word from McFarlane Toys or Spin Master,…

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MATTEL and TOKYOPOP Announce Publishing Partnership for Hot Wheels & Barbie Manga Style Graphic Novels

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and pioneering manga and anime media…

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Mattel’s Barbie, Jurassic World, Masters of the Universe and Star Wars Hot Wheels SDCC Exclusives Revealed

Mattel Creations is celebrating Barbie®, Jurassic World®, Masters of the Universe® (MOTU) and Star Wars® with collectible sets released at Comic-Con: San Diego 2024, and then on MattelCreations.com. These Iconic…

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Mattel Creations Unveils Three Summer Blockbuster Comic-Book Hero Collectibles for SDCC 2024

Summer is movie blockbuster season and Mattel Creations is celebrating by unveiling three summer blockbuster comic-book hero collectibles at Comic-Con: San Diego 2024. Fans of Batman and Marvel can support…

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Celebrate the 40th Anniversary of the TRANSFORMERS Franchise with Hasbro

Hasbro, a leading toy and game company, today announced TRANSFORMERS ‘80s Week to celebrate the 40th anniversary of the beloved franchise. The week-long celebration features new product reveals, pre-orders and…

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Panthor Missing in New York City

If you are in New York City – or are travelling there for NYCC – you need to be on high alert. While Mattel is celebrating 41 years of Masters…

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Fang-Or Coming to Mattel Creations August 8th

The Masters of the Universe Origins Fang-Or figure, the latest of the Snake Men, will be available to order on Mattel Creations on August 8th at 9AM PT. Fang-Or includes…

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Masters of the Universe Origins and Masterverse from SDCC

I recapped the Masters of the Universe panel over on twitter, but check the gallery out below to see all the toys on display from the Mattel booth. The big…

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