First Batch of MattyCollector SDCC Exclusives – She-Ra Barbie, Ghostbusters & More
USA Today shared a number of MattyCollector’s SDCC exclusives, a number of which have been seen, but several are new reveals Their SDCC presale will start June 15th for Early…
Read more »MattyCollector’s DC Super Hero Girl SDCC Exclusive Revaled…in Name Only
MattyCollector hasn’t officially revealed their slate of SDCC exclusives yet, but thanks to an interview with the Diane Nelson (the president of DC Entertainment, president of Warner Bros. Consumer Products, and president…
Read more »Mattel Reveals Two Monster High SDCC Exclusives Including Ghostbusters Mash-Up
Over on the Monster High facebook page, Mattel has shared details of two SDCC exclusives for 2016. The first set revealed is the first father/daughter pair for the line –…
Read more »Matty Teases She-Ra Doll for SDCC, May Be Only MOTU Exclusive from Mattel
MattyCollector posted a teaser image today of an upcoming SDCC exclusive She-Ra doll. From the preview picture, the doll will feature vac-metallized details. Look for a full reveal tomorrow! There are…
Read more »DC Super Hero Girls Available Now Only At Target Stores
DC Super Hero Girls – an all new take on the most iconic female Super Heroes puts your favorite characters right into their high school years. Created by Mattel in…
Read more »Toy Fair 2016 – Mattel’s Collector Event
Today Mattel hosted collectors for a special event celebrating some of their upcoming collector focus products. Mattel took over a New York city bar and filled it with new Masters…
Read more »MattyCollector and 4 Horsemen Revise Thundercats Lion-O
He debuted at SDCC, but MattyCollector and the 4 Horsemen today revealed an updated Lion-O reflecting some of the constructive feedback they’ve recieved and nudged him a little closer to…
Read more »SDCC 2015 – Mattel’s Monster High and Ever After High Display
Monster High and Ever After High are Mattel’s 12″ doll reinventions of classic monster and fairy tale characters. They had a ton of new characters on display at SDCC, but…
Read more »SDCC 2015 – Mattel’s WWE Figures
Wrestling is an evergreen property for Mattel, so it’s never a surprise to see their WWE figures at the shows…but what is a surprise was to see a ZOMBIE HULK…
Read more »SDCC 2015: Mattel’s Masters of the Universe
While there will be more added to the display after the Mattypalooza panel (Friday at noon), I did go ahead and take photos of the upcoming Masters of the Universe…
Read more »SDCC 2015 – Mattel’s Batman vs. Superman Display
In support of the upcoming DC Universe movie ‘Batman vs. Superman’ Mattel dedicated a good amount of booth space debuting movie related product. With a shelf date of January 1st,…
Read more »SDCC Exclusive Batman vs. Superman Figures, Hot Wheels Batmobile Revealed
USA Today dropped some info today on additional SDCC exclusives from Mattel – both from next year’s ‘Batman vs. Superman’. The two new exclusives are a 2-pack of 6″ figures…
Read more »Hasbro’s Star Wars: The Force Awakens SDCC Exclusive Revealed by EW – New Lego and Hot Wheels too!
Since Star Wars is near the center of the AwesomeToyBlog bullseye, it seems fitting that Entertainment Weekly dropped the scoop on some upcoming Star Wars: The Force Awakens merchandise including…
Read more »Dark Horse Publishing Masters of the Universe Minicomic Collection
One of the factors that made the vintage Masters of the Universe toys unique was the use of packed-in minicomics to build the world and mythos of He-Man. These minicomics…
Read more »Toy Fair 2015 – Mattel’s Collector Event
The second day of Toy Fair 2015 kicked off a with Mattel / MegaBloks collectors event. A ton of new product was on display including liscensed Hot Wheels, Batman ’66…
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