Walmart Features Hasbro Brands In Dedicated Island Displays

Hasbro, in partnership with Walmart, has launched dedicated product island displays featuring TRANSFORMERS, as well as premier collaboration brands, Star Wars™ and Marvel from Disney Consumer Products. Debuting in over 970…

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SDCC 2025 – Hasbro Transformers Booth Photos

Hasbro’s SDCC panel focused on new reveals for early 2026, which made for an excellent preview of toys to come in their space on the exhibit hall floor. Below are…

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SDCC 2025 – Symbiote Studios Transformers Plush

Symbiote Studios’ space on the exhibit hall floor this year was impressive and filled with Transformers plush! This unique take on your favorite robots in disguise featured both products available…

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Hasbro Brings the Hottest Brands to 2025 San Diego Comic-Con International

Hasbro, a leading games, IP and toy company, announces a full slate of fun-filled fan activities at San Diego Comic-Con International. Through an extraordinary brand lineup, attendees can immerse themselves…

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LEGO and Hasbro Announced LEGO Icons TRANSFORMERS Soundwave

Earlier this week, the LEGO Group, in collaboration with leading games, IP and toy company Hasbro, reveals the LEGO® Icons TRANSFORMERS Soundwave model set (10358), an immersive building experience crafted…

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Hasbro Drops Sneak-Peek of Upcoming Animated YouTube Series TRANSFORMERS: CYBERWORLD

Hasbro released a new video clip for TRANSFORMERS: CYBERWORLD, a 36-episode CG-animated original series that will launch on the official TRANSFORMERS YouTube Channel on Saturday, July 12. The series plunges into the…

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Symbiote Studios Brings Exclusive Transformers and First-Looks to San Diego Comic-Con 2025

Symbiote Studios, the global leader in original and licensed plush toys, today unveiled its plans for San Diego Comic-Con 2025, taking place July 23–27. Known for its high-quality plush toys…

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Hasbro Announces Debut of TRANSFORMERS: CYBERWORLD

Hasbro, a leading games, IP and toy company, announced the upcoming 36-episode CG-animated original series, TRANSFORMERS: CYBERWORLD, will debut on the official TRANSFORMERS YouTube Channel on July 12. TRANSFORMERS: CYBERWORLD is a high-energy CG animated…

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Hasbro and the NFL Unite for Epic Collaboration Introducing TRANSFORMERS Converting NFL Helmets

Hasbro, a leading games, IP and toy company, today announced a special collaboration line with the National Football League (NFL) for a first-of-its-kind lineup of TRANSFORMERS x NFL action figures. The first wave of officially licensed…

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Hasbro, Robosen, and Volkswagen Debut TRANSFORMERS Bumblebee Auto-Converting Robot

Robosen Robotics Innovation, Inc – the leading innovator in the field of consumer entertainment robotics, in collaboration with leading games, IP and toy company Hasbro is proud to debut the TRANSFORMERS…

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Skybound Announces THE TRANSFORMERS Compendium Set Kickstarter

TRANSFORMERS fans, roll out! Today Skybound, in collaboration with leading games, IP and toy company Hasbro, announced a campaign for the Kickstarter-exclusive THE TRANSFORMERS Compendium Set, which will collect the complete US and UK…

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Toy Fair 2025 – Hasbro Transformers

This evening, I had the chance to attend Hasbro’s press event for toy fair. This post collects all the Transformers news and pics from the showroom. The highlights of the…

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Hasbro Announces YouTube Series: TRANSFORMERS ONE: NEW ADVENTURES

Hasbro Inc., a leading toy and game company, announced the new toy stop-motion 14-episode series, TRANSFORMERS ONE: NEW ADVENTURES, will premiere on the official TRANSFORMERS YouTube Channel beginning January 17 at 7am…

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Hasbro’s Transformers Reveals from 1027 Event and MCM Comic Con London

Over the weekend, Hasbro revealed new Transformers products at two events, the online HASBRO 1027 event and MCM London Comic Con. Across both events all reveals were from the TRANSFORMERS…

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Hasbro’s Transformers Studio Series Reveals for NYCC

During their NYCC presentation Hasbro unveiled a new wave of Studio Series products coming to the brand. See all the reveals and pics below. The team also teased an update…

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